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Impacts of culture differences on a brand community – a cross study in sweden, Taiwan and Vietnam
Luong Phuoc Le, Mai Kieu Phuong Hua
87-96
2013-06-30
HTML  : 1018 | Download PDF  : 527 |
Influence of culture onconsumer behaviour: a model at personal level in pharmaceutical context
Trong Dinh Nguyen, Mai Kieu Phuong Hua
78-86
2013-06-30
HTML  : 1337 | Download PDF  : 3708 |
THE EFFECTS OF INNOVATIVE CULTURE AND COMPETITIVE INTENSITY ON MARKET ORIENTATION
Mai Kieu Phuong Hua, Vi Tran, Hau Nguyen Le
75-83
2011-03-30
HTML  : 672 | Download PDF  : 464 |